6 Reasons Why Wix Website Builder is Perfect for Small Business

Wix, with its user-friendly interface and powerful features, has become a popular choice for establishing a website. This comprehensive guide will explore 6 compelling reasons why Wix website builder is perfect for small business.

1. Wide Range of Website Templates

Wix offers a wide range of pre-designed templates tailored to various industries. Whether you're running a bakery, a consulting firm, or a yoga studio, you'll find templates that cater to your specific needs. These templates serve as excellent starting points, allowing you to quickly set up a professional-looking website that aligns with your brand identity.

2. Cost-Effective Solution

Wix offers an incredibly cost-effective solution for small businesses operating on tight budgets. The platform provides a range of pricing plans to suit different needs and budgets, making it accessible to businesses at various stages of growth.

Wix's pricing structure is designed to grow with your business. Here's a breakdown of the options:

1. Core (US$ 5.50/month): Best suited for small business owners aiming to build an audience. It offers 50 GB of storage, basic marketing tools, and e-commerce features.

2. Light (US$ 7/month): This plan is for smaller websites needing only basic features. It includes 2 collaborators and 2 GB of storage and allows a custom domain and free domain for 1 year.

3. Business (US$ 11/month): A mid-tier plan designed for growing businesses. It includes up to 10 collaborators, 100 GB of storage, and standard e-commerce features, as well as email reminders and standard marketing integrations.

4. Business Elite (US$ 23/month): The most comprehensive plan, offering up to 15 collaborators, unlimited storage, advanced marketing integrations, and priority customer care. Ideal for scaling businesses with complex needs such as advanced site analytics, advanced e-commerce options, and an advanced developer platform.

A report by Clutch found that small businesses spend an average of $6,000 to $20,000 on their websites. In contrast, Wix's premium plans start at much lower price points, potentially saving small businesses thousands of dollars. This flexibility enables small businesses to start with a modest online presence and scale up as they grow, without being locked into expensive long-term contracts.

3. Mobile Responsiveness

According to the latest statistics, over 50% of global website traffic comes from mobile devices. Therefore mobile responsiveness is crucial for small businesses, as it helps improve user experience, reduces bounce rates, and can positively impact search engine rankings.

Wix excels in this area by automatically creating mobile-friendly versions of your website. When you design your site using Wix, the platform ensures that it looks great and functions properly on all devices, from desktop computers to smartphones and tablets.

Wix's mobile editor allows you to make specific adjustments to the mobile version of your site without affecting the desktop version. This level of control ensures that your website provides an optimal experience for all visitors, regardless of the device they're using.

4. SEO Tools and Features

Search Engine Optimization (SEO) is vital for small businesses looking to attract organic traffic to their websites. Wix understands this need and provides a robust set of SEO tools to help your website rank higher in search engine results pages (SERPs).

The Wix SEO Wiz is a standout feature that guides you through the process of optimizing your website. It provides personalized step-by-step instructions based on your specific business and goals. This guided approach makes SEO accessible even to those with little to no experience in the field.

5. E-commerce Capabilities

For small businesses looking to sell products or services online, Wix offers powerful e-commerce capabilities. Wix’s online store feature allows you to create a professional online shop with ease, complete with product pages, shopping carts, and secure payment gateways.

Setting up an online store with Wix is straightforward, even for those new to e-commerce. The process typically involves:

1. Choosing an e-commerce template or adding store pages to your existing site

2. Adding products with descriptions, images, and pricing

3. Setting up payment and shipping options

4. Customizing the look of your store to match your brand

Wix provides robust tools for managing your product catalog, including inventory management, product variations, and collection creation. The platform supports multiple payment options, including major credit cards, PayPal, and other popular payment gateways.

Beyond physical products, Wix's e-commerce features extend to service-based businesses with tools like online booking systems and digital product sales capabilities.

6. Integrated Marketing Tools

Marketing is essential for small businesses to attract and retain customers. Wix provides a suite of integrated marketing tools that can help you promote your business effectively.

Wix email marketing allows you to create and send professional-looking email campaigns directly from your Wix dashboard. Features include customizable email templates, subscriber management, A/B testing, and analytics to track open rates and click-throughs.

Wix offers seamless social media integration, allowing you to connect your website with your social media profiles, display social media feeds on your website, and easily share your website content on social platforms.

The platform also provides a user-friendly blogging platform that integrates seamlessly with your website. Blogging can help small businesses improve SEO, showcase expertise, and engage with their audience.

Final Thought

Wix website builder is excellent for small businesses due to its robust SEO tools, powerful e-commerce capabilities, integrated marketing features, and more. By choosing Wix, small business owners can focus on what they do best - running their business - while having the tools and support they need to succeed in the digital world.